About Us

THE dream TEAM

Thanks for stopping by! We are a Milwaukee-based group of ladies who have been friends for years and finally decided to take our love of event planning to the next level by starting our own company. We believe events should be about celebrating, connecting, and communicating-- not stress or frustration. We have a collective background in design, marketing, planning, operations, financial planning, vendor relations, and branding, plus we have connections to lots of local vendors that can be sourced for any event need. 

Scroll down to meet the team!

Janel Nieto

Chief of Operations. She maintains the budget of our company and our clients. She is our details woman— you have a design vision, Janel will help you get there on your chosen budget. Her determination and quick problem solving abilities help keep our clients, events, and our team focused and on task. When not running operations, she also plays with her dog Luna, her cat Nora, works on a podcast called Sorry Not Sorry, and still has time for a yearly watch of the show Gilmore Girls.

Lindsey Weber

Executive Graphic Designer and Illustrator, and resident creative soul. Lindsey works with logos, banners, invites, patterns and printing. Clients who want their own personal images will get even more out of their Good Sign experience because we can offer in-house design consultations included in our pricing. With her background in branding and experience in designing invites, Lindsey has your needs covered! She can go from drawing and creating to rock climbing or camping in a snap and loves her new kitty, Gizmo.

Lola Mendeloff

Head of Marketing and Communications as well as the Sales department. With a background in marketing, planning, communications, and vendor relations, Lola is able to not only promote the GSE team but help with promoting your event as well! If you need help with creating marketing wording, invite details, or if you want someone to help balance your vendor concerns, Lola can step right in. A Harry Potter expert with irrepressible love of dogs--Lola likes to spend her spare time reading or binge watching anything with a fantasy or mythical twist.

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